Overview
Seditious Simplicity is Prada’s Resort campaign — creative direction by Ferdinando Verderi, photography by Keizo Kitajima and Drew Vickers. Beyond the films and stills, its imagery was printed as wrapping paper and sent to florists around the world, so the campaign reached people as a bouquet in addition to the ads.
Edited the campaign’s social rollout — fifteen stories and grid posts — cutting its films into the vertical, feed-native formats the launch was built to live in.
TypeCampaign
PlatformSocial
Creative DirectionFerdinando Verderi
RoleEditor
Press
WWD“Prada Takes Over Florists With Resort Ad Campaign”
Dazed“Grace Coddington Sniffs a Bespoke Prada Bouquet”
PAPER“Your Florist Could Wrap Your Next Bouquet in Prada Paper”